Bring relevant content to target audience in a clear, uncluttered manner so women can easily find what interests them and maybe develop some new interests along the way. Actively lead target audience from a singl iVillage destination to multiple channels on the site by partnering user-selected content with additional timely and relevant content.

By accessing into the iVillage website, audiences can see two big contents sections, one of which is the feature section that audiences can upload contents. In the middle of top, there is a big sliding arrow that audiences can slide left and right. That means audiences make easily content portion bigger based on their interests.