Minah Kim


	Minah Kim • Director of User Experience • Information Architect • Creative Director of Emerging Media • Physical Computing Artist • Blog: Minah New Media Library

Minah Kim

Mobile Interface

+ Michelin Dashboard
+ Blowing - Bubbles
+ Blowing - Pinwheels
+ Kid's Scratch Zoo
+ Pocket Express

Web Interface

+ iVillage.com
+ Michelin
+ Snickers
+ Sprint 2007 Holiday I
+ Sprint 2007 Holiday II
+ Sprint 2007 Holiday III
+ DisneyWorld.com
+ Sprint Ahead
+ Sprint DataHub
+ ESPN.com
+ Sprint 2008 Q1 Catalog I
+ Sprint 2008 Q1 Catalog II
+ Sprint Sweepstake Game
+ Sprint Switcher
+ Spatiq
+ Hotels.com
+ Visit Britain
+ Visit Britain Artists
+ Embassador.com
+ Majestic Steel
+ Visit Wales

Banner Interface

+ Nivea
+ Vonage Visual Voicemail
+ Visit Britian
+ Disney Vacation Club

Michelin Dashboard iPad App (Case Study) / Concept, Design

Driving data would be tracked, analyzed by using iPad App with GPS. By running through a computer analysis, this App can calculate and record personal statistics such as braking efficiency, fuel efficiency, and route efficiency.

In addition, the system would aggregate this information to determine a driver's cumulative "efficiency rating." Michelin Tire owners would have a better sense of how they're driving.

Minah Kim