CJ CGV Lobby Digitalization

CJ CGV is the largest multiplex cinema chain in South Korea and also has branches worldwide. CGV Lobby Digitalization is the renovation of CGV lobby for better moviegoers experience, enhancing the brand experience, and managing. Consulting future cinema lobby role, space zoning, media, and another service.

- Direct overall UX/UI process
- Research User path, shadowing tracking, and interview
- Develop UX/UI strategy and ideas
- Create zones, media ideas, and services

UX/UI Strategy